3 imagesShimamoto Foods Awaji Island Hamburg Steak with Awaji Beef and Awaji Island Golden Inobuta Pork
嶋本食品 淡路島バーグ 5個 淡路ビーフ 淡路島金猪豚 淡路島たまねぎ 淡路島たまご 淡路島牛乳 兵庫県認証食品
100g x 5 patties
旨いもんハンター
Awaji Beef
Japanese name淡路ビーフ
On Awaji Island in Hyogo, fattening farmers, butchers, and livestock groups keep the name “Awaji Beef” pinned to Tajima cattle born and raised on the island.
- Form
- 食肉
Information last updated 36 days ago
Sending this as oseibo, the year-end gift
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Awaji Island's Tajima Cattle and the Market That Names Its Beef
In Shioda-Shinjima, in Awaji City, stands the Awaji livestock market. Wagyu are bred here, dairy cattle are kept, cattle are fattened, and from here animals leave the island. “Awaji Beef” is the name for meat from Tajima cattle produced on Awaji Island — and only when that meat meets the quality-evaluation standards set by the Awaji Beef Branding Promotion Council. Drawing that line are the island's fattening farmers, its butchers, and the livestock organizations that joined them to form the council. The tie between this island and this beef runs longer than any brand name.
Compiled from public records and official sources; see the recognition links below. Details may change over time.
Recognition & registration
Where this product is officially registered, designated, or recognized in Japan.
FAQ
What is Awaji Beef called in Japanese?
It is written as 淡路ビーフ in Japanese. Search Rakuten and other Japanese sites with that spelling — the English name will not bring up the listings.
What is Awaji Beef?
Awaji Beef is meat from Tajima cattle produced on Awaji Island in Hyogo Prefecture. It carries the name only when it meets the quality-evaluation standards set by the Awaji Beef Branding Promotion Council. The island's fattening farmers, butchers, and livestock organizations maintain that boundary. Island cattle also become foundation stock for Kobe, Matsusaka, and Omi beef.
What makes Awaji Beef distinct, and why is it a Hyogo specialty?
The Awaji Livestock Agricultural Cooperative Federation, in Awaji City, was formed in 1966 from two cooperatives, JA Awaji Hinode and JA Awajishima. The Awaji livestock market handles wagyu breeding, dairy, and wagyu fattening. The 1310 Kokugyū Jūzu records Awaji wagyu after Tsukushi and Mikuri cattle. Awaji Island was historically called Miketsukuni, supplying foods to the court with Wakasa and Shima from ancient times through the Heian period.
How should Awaji Beef be stored?
Storage varies by product — shelf-stable, refrigerated, or frozen — and is stated on the packaging and the Rakuten listing. Shelf-stable processed foods usually need refrigerating once opened and eating within a few days; chilled and frozen items go straight into storage on arrival. Treat the best-before date on the physical packaging as authoritative.
Is Awaji Beef a good gift or something to take home?
Many countries restrict bringing in this kind of food, so check your destination's rules before you pack it, or enjoy it in Japan.
Where can I buy Awaji Beef?
On Rakuten: the shops listed here right now are 旨いもんハンター. We don't sell directly; purchase, payment, stock, and delivery are all handled on the Rakuten product page.
Further reading
- Breed first, brand second: Japanese Black is marbled, akaushi is lean, a brand name is a set of conditions, not a breed.
- Oseibo is a year-end thank-you gift: generally late November into December, with 3,000–5,000 yen the usual range.
- If you pay tax in Japan and donate before the end of the year, most of it is returned the following year, and you receive regional specialties.
- If you live in Japan, Rakuten is fully usable: a Japan address, a credit card, and knowing where shipping info hides on a listing.