Miyagi Salmon is tied to four coastal places: Ishinomaki City, Onagawa Town, Minamisanriku Town, and Kesennuma City. The fish is coho salmon raised in Miyagi and treated after landing to preserve freshness, so the name carries both place and a specific handling routine.
The work around the fish stretches across sea farms, fish markets, processors, feed companies, and local governments. In March 2013, after the damage of the 2011 earthquake, the Miyagi Ginzake Promotion Council brought producers, trading firms, feed makers, local fish markets, and municipalities into one regional effort.